On Medium: Perfection is a lie

The essence of perfection is a powerful marketing concept. You are surrounded by perfection. All the Instagram pics you see are perfect, everything around you looks perfect, the ads, the models, the success stories. The marketing orchestra plays around this concept for a reason: you need a new tool to reach perfection, and a new one, and probably a new one next year. Companies can sell dreams, every day. The quest of perfection is a perfect never ending story.


Full story on Medium:

Damian Le Nouaille